Wine tourism represents a unique opportunity to discover beautiful regions through the charm of wine, understood not as excess, but as an expression of culture, tradition, and shared pleasure. In the Euganean Hills, a natural paradise surrounding the AbanoRitz, wine becomes the thread that weaves an immersive experience combining scenic beauty, culture, and well-being.
Here, the wineries open their doors to visitors on a sensory journey that is rooted in centuries of tradition and history. In this context, wine tasting is not simply an act of consumption, but an experience that celebrates sociability and the connection to the land.
Italy is one of the most attractive countries for wine tourism, thanks to its 430 DOC/DOCG designations and the diversity of its regions. Areas like Tuscany, Piedmont, and Veneto, with the Euganean Hills, are particularly popular destinations for the quality of their wine and scenic beauty. Many wine tourists come from Europe, particularly from German-speaking countries, seeking an integrated experience and demonstrating a medium-high socio-economic profile.
I believe, therefore, that the potential of wine tourism is not only an economic driver but also a means to enhance the traditions and values tied to a region, thus promoting a culture of mindful and sustainable drinking.
