The JOMO tourist represents a new traveler profile, inspired by the concept of the Joy of Missing Out, meaning “the joy of missing out on something.” This concept stands in opposition to FOMO (Fear of Missing Out), which is the “fear of missing out on something,” describing those travelers who always want to stay connected and try to do and see everything. I don’t think I’m saying anything new when I state that these acronyms merely put a name to trends that have probably always existed because, beyond the destinations, the reasons why someone embarks on a journey remain deeply personal and customizable, even though fads and trends tend to dominate various tourism models.
A spa vacation turns out to be the perfect fit for our JOMO tourist, as it embodies many of the characteristics and values that this type of traveler seeks:
- Slowness and tranquility: prioritizing authentic and relaxing experiences, far from the hectic pace and overcrowded destinations. Thermae are synonymous with a slow rhythm and tranquility, offering an experience centered around relaxation… reminiscent of the ancient concept of Otium.
- Digital disconnection: willing to unplug from the virtual world, avoiding documenting every moment on social media. Often, in spa hotels like the AbanoRitz, visitors are encouraged to minimize their use of mobile phones.
- Authentic experiences: choosing places that allow immersion in the culture and nature of the area. The AbanoRitz, located at the foot of the Euganean Hills Natural Park, lies in the heart of the Veneto region.
- Personal well-being: valuing the quality of the journey, time for oneself, and the opportunity to regenerate physically and mentally. Spas, with their treatments, offer a unique chance to care for both body and mind.
At a spa, there’s no pressure to “do it all.” The JOMO tourist can freely choose how to organize their day, away from the frenzy of mass tourism and seasonal rhythms. The experience at the AbanoRitz is regenerating, intimate, and authentic, where well-being is at the heart of the vacation.
Always following trends and the dictates of marketing gurus, there’s been much talk lately about the BLEISURE tourist. While JOMO is an acronym, the former is a portmanteau… I admit that both definitions make me smile a little.
The bleisure tourist is an emerging figure in the travel world, born from the fusion of business and leisure. This term refers to those who combine business trips with moments of leisure and relaxation, often extending their stay to explore the destination.
The bleisure tourist combines and seeks to optimize their trip by blending work and pleasure. In other words, they are someone who merges the useful with the enjoyable, striving to balance professional obligations with the desire to unwind and enjoy the journey. This often involves days split between business commitments and leisure activities.
Bleisure travelers prefer attractive and versatile destinations that provide infrastructure for work as well as cultural or natural attractions and unique experiences for leisure and sports (such as golf and biking!). They mix company-covered expenses (like airfare and accommodations) with personal activities, saving on travel costs while using business trips as an opportunity to explore destinations they might not have visited on their own.
In summary, the bleisure tourist represents a new trend that transforms business trips into more enriching experiences, balancing productivity and personal well-being. In this sense, spa destinations are perfect for bleisure travelers. The AbanoRitz offers meeting rooms, Wi-Fi, and coworking spaces, allowing bleisure tourists to carry out their professional activities in a peaceful environment. Before and after a busy day of meetings or presentations, bleisure tourists can unwind with thermal baths, rejuvenating massages, and stress-relieving treatments, improving both physical and mental well-being while boosting productivity. Spa destinations like the AbanoRitz are close to tourist attractions, historic towns, natural parks, and art cities, making it easy to alternate work and leisure. Far from the chaos of big cities, it provides an ideal setting to disconnect from the work frenzy and regenerate.
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