“They should include shopping as a high cardiovascular risk activity. My heart never beats as fast as it does when I see a 50% DISCOUNT sign.”
Black Friday, one of the most eagerly awaited moments for the lovers of shopping, fashion and technology, is approaching and at AbanoRitz appetizing surprises are being prepared for all wants (…and all pockets). But just by preparing them, we wondered where this use, which has been popular in the United States for decades, originated.
This Friday is the day after Thanksgiving and it marks the beginning of the Christmas shopping season. For this reason, shops and shopping malls offer amazing promotions in order to sell off the old and make space for the new. Even some companies nowadays clearly give a day off so that employees can take advantage of the offers in the shops.
The first official, but not yet called, Black Friday dates back to 1924 when the Macy’s chain organize a parade in New York to celebrate the begin of the Christmas season. It was the Friday after Thanksgiving. This initiative won over many people, so that over the years more and more businesses got involved until the real explosion in the 1980s.
The choice of the color seems to be due to the pens used by merchants in their account books: from the red of the “loss” we return to the black of the “gains”! A second version, on the other hand, relates to the black of the traffic on the streets and of the shops clogged with thousands of people attracted by the discounts and offers. This last interpretation originated in 1961 in Philadelphia.
Nowadays, Black Friday is simply the culmination of the so-called Black November: a month of discounts that are increasingly growing to as much as 80%. Followed then by Cyber Monday for what regards the online shopping.
On the 26th of November, people all over the world are getting ready to go on a shopping spree and in Italy, despite the initial reluctance, this custom has nonetheless caught on due to increasing digitalization.