A leading color that’s making a comeback in fashion and design in its most elegant, luxurious, and profound shades. Blue has always embodied class, restraint, and style. It’s a timeless color, capable of transcending eras and aesthetics while remaining incredibly contemporary. Versatile and sophisticated, it can be majestic yet, at the same time, the perfect ally for contrasting palettes: with neutrals like beige, it creates a calm harmony, while with bright colors, it enhances their energetic vibration.
The quintessential bridge color, blue unites the tradition of luxury—courtly velvets and silks—with the democratic modernity of denim. Its realm is vast: from royal blue, intense and vibrant, heir to the pigments obtained from precious lapis lazuli, to sky blue, pale and luminous, reminiscent of the delicate suspension of air and the reflection of water. And then there’s petrol blue, a sophisticated and magnetic cross between blue and green. And finally navy blue, a symbol of discipline and power, adopted by the British Navy in the 19th century for its impeccable durability under the sun and salt water.
But blue also exists in nature with a certain magic: rare in flowers, when it appears it becomes a precious signal to pollinators. Thus the cornflower, the alpine gentian, or the romantic forget-me-not, with its pale blue petals, remind us that blue is a selective gift of biodiversity.
And it is precisely in this poetic dimension, between sky and water, that the distinctive shades of blue of the AbanoRitz find their place. The elegant and velvety powder blue evokes attention to detail and the softness of welcome, like a fine fabric that envelops and reassures. Its companion, cloud blue, evokes the lightness of the spa: a color that breathes, seemingly floating on the surface of the water, dissolving all tension. This hue, along with the antique gold that flanks it, expresses the essence of the hotel: a refined balance between well-being, discreet luxury, and an aesthetic of calm and timeless beauty. At the AbanoRitz, this color is the promise of a broader horizon, of a serene horizon to be rediscovered.
Blue, a timeless color, has transcended eras and styles, always remaining a staple: a symbol of class, restraint, and refinement. It asserts itself majestically while simultaneously harmonizing with contrasting palettes, enhancing energy and personality.
From royal blue, born from precious lapis lazuli, to sophisticated and magnetic petrol blue; from sky blue, light as air, to the navy blue of the British Navy, to democratic denim: every shade tells a story of style.
In nature, blue is rare and precious: a message of seduction for pollinators, as in the cornflower, the Alpine gentian, or the romantic forget-me-not.
A magic to be preserved
And it’s between sky and water that shades of blue find their home at the AbanoRitz:
🔹 baby blue, a symbol of attention to detail and hospitality
🔹 cloud blue, inspired by the lightness of our thermal waters
Next to them, antique gold speaks of discreet luxury, made of light, well-being, and beauty.
Here, blue is more than just a color: it’s the promise of a serene horizon waiting to be rediscovered.



